Mecaer Design Studio – The Belvedere Idea

At one time or another, the wondrous child in all of us sat mesmerised in an aircraft, gazing through the window, dazzled by the sheer miracle of flight. And while we still may feel the awe during a thunderous take-off, we’ve become increasingly jaded by the reality of flying as a necessity and a business tool. Through no fault of our own, we start to regard as mundane magical scenes, such as imposing clouds, majestic mountains, or breathtaking sunrises.

MAG Design Studio has embarked on a project to reconnect us with the fleeting panorama in the sky. In 2015, they won the prestigious Private Jet Concept Design award with an interior design scheme named Belvedere. The designers describe the underlying concept with the term “augmented reality” with the clever use of high-definition floor and ceiling screens that play images fed by real-time external cameras. Creating an external reality within the aircraft, so to speak, enabling passengers to feel connected to the space around them and the ground beneath from the safe cocoon of the aircraft’s cabin.

With such a unique immersion experience, one might think that the cabin design is more conceptual than useful. However, MAG’s design is every bit as focussed on utility as it is on experience.

Four adjustable armchairs are complemented by extractable tables for working or dining. When not in use, the tables detach to open up one’s real and perceived personal space.

In the aft of the aircraft, MAG has reserved space for both a miniature gym and private bedroom, complete with a king size bed and en suite bathroom inclusive of a shower.

What makes the bedroom area truly special is a small terrace with space for a table and chairs, to be used when the aircraft is on the ground. While the idea of sitting by a plane may be counter-intuitive at noisy airports, the concept can offer an unusual vantage point at other locations.

Air travel is ultimately about connecting with other places and people, and MAG takes this to heart with with their Belvedere concept.

And in the process forges a link to make us reconnect with our childhood fascination of the wonder of flight.

MAG DESIGN STUDIO HAS EMBARKED ON A PROJECT TO RECONNECT US WITH THE FLEETING PANORAMA IN THE SKY